Method Studio, the creative directors of the project, worked closely with the Vacheron Constantin team to develop a concept dubbed the Provenance Collection: a multi-disciplinary craft commission bringing together some of Edinburgh’s finest artisans, and inviting them to create new works for the Maison’s light-filled boutique on Frederick Street.
Chalk Plaster, Araminta Campbell, Juli Bolanos-Durman, Hazel Frost and Method Studio drew inspiration from the themes of time, origin, provenance and exploration, and the incomparable craftsmanship of Vacheron Constantin’s master watchmakers, using a variety of materials and mediums, forms, skills, and techniques – some ancient, some innovative – to bring the brand’s creed: One of Not Many, to life.
As well as developing, creatively directing and managing the project, Method Studio worked closely with longtime collaborators the Edinburgh Film Company and photographer Shannon Tofts to create an atmospheric series of short films and a package of WIP and studio photography to elegantly communicate the project; writing an evocative copy for press and PR, and worked with Graphic designers Because We Kan to design and produce a beautiful hard-bound book.